That is the question.
Here is a portrait I did of two University of Chicago lads who are tweeting their way onto the shelves of every bookstore in the world. Their humorous interpretations of the world's best works of literature into 140 character Twitter messages had me at OMFG!
I also created a visual representation (out of foamcore board, poster board and a little glue) of Hamlet and Dante's Inferno that would be stung up with fishing line and suspended above their heads. By physically creating these two app icons for the shoot, the art director and photo editor could get a real sense of my vision for this shot.
I highly recommend two things: picking up a copy of January's Chicago Magazine and following these two on Twitter.